Why Social Is the New SEO

In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now?
Read more: quicksprout blog

New Title Tag Guidelines & Preview Tool

Google's recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool...
Read More: Moz Blog

Content Marketing in Norway: Full Steam Ahead in 2014

Three-quarters of marketers in Norway say content they create has a clear and significant effect on their business. Company websites and social networks are the most important channels of distribution.
Read more: eMarketer

Is Link Building Dead?

This past week had two major events of note. These included Google’s banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch.
Read more: Stone Temple blog

How to Optimize a Landing Page

"here is how you can optimize your landing page with 3 simple steps:
 - Identify the main elements on your landing page.
 - Edit the landing page so that it is search engine friendly and usable.
 - Run A/B tests using quantitative and qualitative feedback."

Read more: quicksprout blog

12 Ways to Increase Traffic From Google Without Building Links

"Link building is hard, but it's not the only way to make traffic gains in Google's search results. (...) For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas."
Read More: The Moz Blog

50+ Google Analytics Resources – The 2014 Edition

"Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below."
Read more: KISSmetrics

Lavorare per il proprio business con Google+

"Noto con piacere che negli ultimi tempi si sta sempre più affermando la consapevolezza, negli addetti al settore e nei manager aziendali, che esistono nuove possibilità di promozione all’interno del social web che vanno ben oltre i classici, redditizi e plurisfruttati social come Facebook e Twitter, appunto Google+."
Read more: Web In Fermento

How To Get Started Using Twitter For Business

"What’s Twitter for business? No, it’s not about buying Twitter ads for your business. Rather, it’s about how a business can use Twitter as a means to create conversations about its company, brand and products."
Read more: Marketing Land

The Future of PageRank: 13 Experts on the Dwindling Value of the Link

"In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn't depend so heavily on the link graph – which means PageRank as we know it might be on the chopping block. But when?"
Read more: WordStream

Google Analytics Checklist for New Projects

"When on-boarding a new client, there is a lot that needs to get done. Usually the list includes a tech audit, reviewing content, and combing through back links to name a few tasks. A review of the analytics implementation is often overlooked though."
Read more: The Moz Blog

How to Find Endless Opportunities to Promote Your Blog

"You probably read hundreds of articles teaching you how to promote your blog, but very few provided useful, actionable tips. Well, this article is different from all the rest. I will show you precisely how to find new opportunities to promote your blog on authoritative websites, using the right tools and strategies."
Read more: Advanced Web Ranking

The Complete Guide to Using Social Media for Customer Service

"Ready to do something really groundbreaking and revolutionary in social media marketing? I’ve got just the thing: customer service."
Read More:  Buffer blog

Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works Nicely.

Learn how to use the Keyword Planner in a whole new way by using landing pages instead of keywords. If you need some great ideas for keyword research this is the article for you.
Read more: Advanced Web Ranking

10 Mistakes We’ve All Made on Social Media (And How To Fix Them)

"Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just human nature. And we all make mistakes. However, you can at least make the effort to be as flawless as possible. Especially when it comes to social media."
Read more: Search Engine Journal

Onsite SEO for ecommerce

"Ecommerce sites typically have a lot of content with potentially 1000’s of product pages and dozens of category pages. You need search engines to efficiently read your content and serve the correct pages for your target search terms.
This article aims to provide a comprehensive list of SEO recommendations for your ecommerce site to help your customers find you."
Read more: GPMD

Creating Content For Your Users That Will Also Get You Links

"When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need?"

Read more: Search Engine Land

Content Strategy + Content Engineering Go Together

"Few things are more frustrating and disappointing than watching a content strategy fail or become delayed because of its technical implementation. To create content magic—the right content for the right people in the right place at the right time—you need both content strategy and content engineering."

Read more: Content Science

Five SEO Steps to Take Before Redesigning Your Site

Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones.

Read more: MarketingProfs

Designing for 5 Types of E-Commerce Shoppers

There are 5 main types of e-commerce shoppers. Knowing the different motivations and habits people have when they come to a site helps designers make decisions that improve overall site usability while supporting different users’ needs.

Read more: Nielsen Norma Group website