Content Marketing in Norway: Full Steam Ahead in 2014

Three-quarters of marketers in Norway say content they create has a clear and significant effect on their business. Company websites and social networks are the most important channels of distribution.
Read more: eMarketer

Creating Content For Your Users That Will Also Get You Links

"When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need?"

Read more: Search Engine Land

Content Strategy + Content Engineering Go Together

"Few things are more frustrating and disappointing than watching a content strategy fail or become delayed because of its technical implementation. To create content magic—the right content for the right people in the right place at the right time—you need both content strategy and content engineering."

Read more: Content Science

A Beginner’s Guide to Building Links Through Content Marketing

Content marketing shouldn’t be done just for links. That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links.

Read more at searchenginejournal.com