Is Link Building Dead?

This past week had two major events of note. These included Google’s banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch.
Read more: Stone Temple blog

The Future of PageRank: 13 Experts on the Dwindling Value of the Link

"In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn't depend so heavily on the link graph – which means PageRank as we know it might be on the chopping block. But when?"
Read more: WordStream

A Beginner’s Guide to Building Links Through Content Marketing

Content marketing shouldn’t be done just for links. That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links.

Read more at searchenginejournal.com